Hello! I'm
Omedaro
Victor-Olubumoye
Digital Marketing Specialist
I am a digital marketing specialist with an analytical engineering background that gives me a unique perspective.
My educational foundation in electronic and electrical engineering and an MSc in engineering business management enable me to approach marketing methodically.
After early career struggles, I pivoted into digital marketing - a field that spoke to my interests in creativity, data analytics, and ability to drive real impact for businesses.
Since then, I have become a certified expert through hands-on experience and obtaining an MSc in Digital Marketing.
My track record shows tangible outcomes:
I empower businesses to maximize their digital potential through targeted strategies backed by data insights.
With engineering rigor and marketing imagination, I welcome opportunities to collaborate with innovative companies seeking to boost their online presence and ROI.
My Code Kit successfully generated 127 leads from scratch through integrated marketing campaign for the limited beta launch
200% social media reach increase for MRT Net Cafe through a captivating brand awareness campaign.
Increase visibility and revenue boost for a hospitality client through a targeted Ad campaign at Bodmek Digitals.
Children reading coach made six times their ROI through tailored strategy and Meta Ad campaign
As a Marketing Strategist, I led a dynamic integrated campaign for a startup's beta product launch at the BETT fair. Our goal was to create brand awareness and secure leads in a highly competitive market. My approach entailed socid media campaign
with tailored content across LinkedIn, Facebook, Instagram and Twitter. I also conducted targeted email outreach to educators, providing personalised information about the product and inviting them to visit us at BETT. Additionally, I utilised the BETT App for outbound messages, engaging with educators actively involved in educational technology. Finally, a strategic cold messaging campaign on LinkedIn was executed.
This led to remarkable result of 127 leads, a significantaccomplishment for a startup without an existing datbase.
For the startup MRT Net Cafe, I pioneered a data-driven social media strategy despite limited resources. Conducting competitor analysis and audience research, I crafted engaging content and led a brand awareness campaign. The results were impressive – a 200% surge in social media reach and a 20% growth in followers. I transformed MRT Net Cafe from a dormant startup into a dynamic online presence, establishing its brand identity, attracting customers, and laying the foundation for continued growth.
Ovita Concepts, known for their baking and event decor, faced an online presence challenge. Through targeted Facebook Ads, compelling calls to action, and engaging Whatsapp interactions, we achieved a remarkable transformation. Irresistible calls to action led to increased bookings and engagement. Ongoing Whatsapp conversations turned inquiries into loyal customers, offering exclusive deals and answering questions. The results were impressive, with a 30% increase in yearly revenue. Ovita's online profile flourished, attracting new clients and establishing a reputation as the go-to destination for treats and events. The success prompted service expansion, additional staff hiring, and the creation of more memorable experiences for a growing clientele.
I undertook a project to enhance sales for a client's kids' reading coaching services through targeted advertising. Following a meticulous analysis of the target audience, I advised on crafting tailored creatives and efficiently executed the ad setup. The results exceeded expectations, with the client achieving a six times return on investment. This project showcased the impact of strategic planning and hands-on implementation, achieving both immediate sales goals and long-term effectiveness.
My goal was to establish a digital marketing framework for Vicoladmedia a printing company, who only had a social media handle and no website. My approach included website development and SEO optimization, along with listing the business in web directories to boost online visibility. The result was a successful project that helped Vicoladmedia increase their online presence and reach a wider audience
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